Please let us make a video for you. If you are seeking a creative way to reach new audiences, contact us at Pedelty@umn.edu.

Watch our award winning videos on the Ecosong Videos page for samples of our recent work. Those are just a few examples of what we can do. Your music video and campaign will be tailored to your organizational goals, subject, and resources. Below you can read more about our creative process and costs. 

Praise from our Community Partners

This project has allowed us to reach new and old audiences with a fresh and energized approach. The music is catchy, in-tune with local values, and still drives home our main message. It has been rewarding to see the laughter and delight on the faces of community members watching it for the first time, and to see the same laughter and delight from those totally new to the issue. As one person described, “the music sinks into your head, like sediment sinking into Lake Pepin,” which is a nod to the talented production crew!
— Rylee Main, Executive Director of the Lake Pepin Legacy Alliance
The “You Can Build a Garden” video provided a fun and innovative way to reach residents of all ages in the Minnehaha Creek Watershed District. The video has been a viral hit, and shared by many of our partners, since posting it to our website and social media. Mark and his team were great to work with and we are very pleased with the high-quality product!
— Darren Lochner, Education Program Manager – Minnehaha Creek Watershed District
Our work at Metro Blooms has been highlighted in two really creative and fun videos created by Mark Pedelty and his team. The first, A Neighborhood of Raingardens, was a documentary with beautiful images, sometimes poetic narrative and and an original sound track that brought to light the community’s effort to clean up Powderhorn Lake in Minneapolis, which was eventually removed from the EPA’s list of impaired waters. His latest video You Can Build a Raingarden is in the style of an MTV video and is so creative and fun to watch! We will be using it in the coming years to help create awareness of the actions that everyone can take to help clean up their local lake or stream. We have been so fortunate to have worked with Mark, and we look forward to his next creative venture to help bring awareness and action to protect our clean water.
— Rebecca Rice, Executive Director of Metro Blooms

OUR METHOD


+ Initial Meeting

It all starts with a scoping meeting. During our INITIAL MEETING we ask you about your organization's central issue(s), goals, and membership. Rather than take a one-size-fits-all approach, we craft a message and media that might creatively reach new audiences and fullfill unmet objectives.

+ Plan and Storyboard

Based on the above discussion and additional research, we craft a PLAN AND STORYBOARD to put before your leadership, staff, and board, who then offer their feedback and ideas.

+ Final Pitch

We literally go back to the drawing board and revise for a FINAL PITCH MEETING, combining our strengths and the ideas offered at the storyboard session.

+ Production

If the plan of action is approved, we use a collaborative process and creative autonomy to PRODUCE AN ORIGINAL SONG AND MUSIC VIDEO, working within project parameters as approved by your organization at the final pitch meeting. We deliver the final product by the contracted deadline. In addition to our internal resources and talent, we involve organization and community members whenever possible, especially as on-screen talent.

+ Communication Campaign

After the video is completed, we assist your organization with a follow-up COMMUNICATION CAMPAIGN and launch plan to help maximize viewership and impact. At time of launch our work is considered complete for purposes of contract, but we never consider this a simple "hand off." We continue to promote the video via our website, Youtube, Vimeo, media contact, and organizational listservs, Facebook, Twitter, and other social platforms. We have a creative stake and genuine concern in the success of your project, because it is ours as well. We are not private contractors, but instead public collaborators.


TYPICAL COST

The musicians, artists, and media producers of the Ecosong collective provide environmental organizations with high quality music videos that become part of part of coordinated social media campaigns. Most of us work for free, because we share a passion for environmental issues, including habitat preservation, biodiversity, public lands, invasive species, pollution, and environmental justice. We also draw on local talent to get the community involved from the start. 

We hire dedicated professionals like Karl Demer of Atomic K Studios to perform technical services, such as animation and advanced video editing. Additional costs include transportation and studio overhead. All expenses are contracted in detail.

Your video campaign could cost anywhere between $1,000 to $25,000, depending on your goals and resources. For example, "You Can Build a Garden" cost our community partner $7,500, from conception to launch, in part because we paid community singers for their artistic contributions. We like to involve community artists and volunteers whenever and however possible. "We Live In The Lake " with its complex combination of live action, green screen studio work, and animation, cost $20,000. We are currently working on a $3,000 project about the impact of noise pollution on frogs, bird, and whale communication in critical habitats. We will work with you to figure out the costs and creative possibilities. Send us an email so that we can start discussing ideas for your video!

Contact us at Pedelty@umn.edu